Pharmaceutical metrics — Measuring and improving R&D performance
- 期刊名称Journal of Medical Marketing
- 作者Blyth, Alex
- 卷第8卷
- 期第2期
- 印刷ISSN1745-7904
- 电子ISSN1745-7912
- 文件大小45.50KB
- 发表时间2008-3
- DOI10.1057/palgrave.jmm.5050127
- 页码184-185
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