Brand Origin Identification by Consumers: A Classification Perspective
- 期刊名称Journal of International Marketing
- 作者George Balabanis and Adamantios Diamantopoulos
- 卷第16卷
- 期第1期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小3058.61KB
- 发表时间2008
- DOI10.2307/25049110
- 页码39-71
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