Supply Chain Contagion
Richard G. McFarland, James M. Bloodgood and Janice M. Payan
- 期刊名称Journal of Marketing
- 作者Richard G. McFarland, James M. Bloodgood and Janice M. Payan
- 卷第72卷
- 期第2期
- 印刷ISSN0022-2429
- 文件大小2640.15KB
- 发表时间2008-03
- DOI10.2307/30162224
- 页码63-79