A Price Discrimination Model of Trade Promotions
Cui, Tony Haitao; Raju, Jagmohan S.; Zhang, Z. John
- 期刊名称Marketing Science
- 作者Cui, Tony Haitao; Raju, Jagmohan S.; Zhang, Z. John
- 卷第27卷
- 期第5期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小269.73KB
- 发表时间2008-09
- DOI10.1287/mksc.1070.0314
- 页码779-795