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Designing and conducting online interviews to investigate interesting consumer phenomena

Designing and conducting online interviews to investigate interesting consumer phenomena

Gruber, Thorsten; Szmigin, Isabelle; Reppel, Alexander E.; Voss, Roediger
  • 期刊名称Qualitative Market Research: An International Journal
  • 作者Gruber, Thorsten; Szmigin, Isabelle; Reppel, Alexander E.; Voss, Roediger
  • 卷第11卷
  • 期第3期
  • 印刷ISSN1352-2752
  • 文件大小229.03KB
  • 发表时间2008-06-13
  • DOI10.1108/13522750810879002
  • 页码256-274
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