Interactivity's Unanticipated Consequences for Marketers and Marketing
- 作者John Deighton; Leora Kornfeld
- 卷第23卷
- 期第1期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小237.91KB
- 发表时间2009
- DOI10.1016/j.intmar.2008.10.001
- 页码4-10
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