Reversing the Logic: The Path to Profitability through Relationship Marketing
- 作者V. Kumar; Ilaria Dalla Pozza; J. Andrew Petersen; Denish Shah
- 卷第23卷
- 期第2期
- 印刷ISSN1094-9968
- 电子ISSN1520-6653
- 文件大小898.48KB
- 发表时间2009
- DOI10.1016/j.intmar.2009.02.003
- 页码147-156
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