Strategic branding of destinations: a framework
- 期刊名称European Journal of Marketing
- 作者Stephens Balakrishnan, Melodena
- 卷第43卷
- 印刷ISSN0309-0566
- 文件大小179.81KB
- 发表时间2009-05-29
- DOI10.1108/03090560910946954
- 页码611-629
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