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Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Wicks, Jan LeBlanc; Warren, Ron; Fosu, Ignatius; Wicks, Robert H.

期刊名称Journal of Advertising
作者Wicks, Jan LeBlanc; Warren, Ron; Fosu, Ignatius; Wicks, Robert H.
卷第38卷
期第4期
印刷ISSN0091-3367
电子ISSN1557-7805
文件大小132.73KB
发表时间2009-12
DOI10.2753/JOA0091-3367380407
页码93-105

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