Bridging the segmentation theory/practice divide
- 期刊名称Journal of Marketing Management
- 作者Dibb, Sally; Simkin, Lyndon
- 卷第25卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小144.39KB
- 发表时间2009-04-27
- DOI10.1362/026725709X429728
- 页码219-225
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