Exploring Art Film Audiences: A Marketing Analysis
- 期刊名称Journal of Promotion Management
- 作者Chuu, Sharon L. H.; Chang, Jennifer C.; Zaichkowsky, Judith L.
- 卷第15卷
- 印刷ISSN1049-6491
- 电子ISSN1540-7594
- 文件大小128.79KB
- 发表时间2009-06-16
- DOI10.1080/10496490902835688
- 页码212-228
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