Sports celebrity endorsements in retail products advertising
- 期刊名称International Journal of Retail & Distribution Management
- 作者Runyan, Rodney C.; Lear, Karen E.; Runyan, Rodney C.; Whitaker, William H.
- 卷第37卷
- 期第4期
- 印刷ISSN0959-0552
- 文件大小245.33KB
- 发表时间2009-03-27
- DOI10.1108/09590550910948547
- 页码308-321
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