The foundations of relationship marketing: reciprocity and trade relations
- 期刊名称Marketing Theory
- 作者Tadajewski, M.
- 卷第9卷
- 期第1期
- 印刷ISSN1470-5931
- 文件大小180.71KB
- 发表时间2009-03-01
- DOI10.1177/1470593108100058
- 页码9-38
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