海量图书期刊资源,随时随地畅享阅读乐趣
Streaming apps: What consumers valueOyedele, Adesegun; Simpson, Penny M. · Journal of Retailing and Consumer Services · 2017
The coproduction construct and the decision to coproduce: managerial implications in the service contextOyedele, Adesegun; Simpson, Penny M. · International Journal of Services Sciences · 2011
An empirical investigation of consumer control factors on intention to use selected self‐service technologiesOyedele, Adesegun; Simpson, Penny M. · International Journal of Service Industry Management · 2007
Value-based marketingDoyle, Peter · Journal of Strategic Marketing · 2000
Measuring and managing brand loyaltyKnox, Simon; Walker, David · Journal of Strategic Marketing · 2001
Customer Engagement and Behavioral ConsiderationsCarter, Tony · Journal of Strategic Marketing · 2008
From customer satisfaction to profitabilityYeung, Matthew C. H.; Ennew, Christine T. · Journal of Strategic Marketing · 2000
Social intelligence in customer engagementStone, Merlin; Woodcock, Neil · Journal of Strategic Marketing · 2013
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2011
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2013
EditorialPiercy, Nigel; Strong, Carolyn · Journal of Strategic Marketing · 2014