Cultural Brands from Emerging Markets: Brand Image across Host and Home Countries
- 期刊名称Journal of International Marketing
- 作者Francisco Guzmán and Audhesh K. Paswan
- 卷第17卷
- 期第3期
- 印刷ISSN1069-031X
- 电子ISSN1547-7215
- 文件大小1968.34KB
- 发表时间2009
- DOI10.2307/27755609
- 页码71-86
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