Extending relationship value: observations from a case study of the Canadian structural wood products industry
- 期刊名称Journal of Business & Industrial Marketing
- 作者Pels, Jaqueline; Lefaix‐Durand, Aurelia; Kozak, Robert; Beauregard, Robert; Poulin, Diane
- 卷第24卷
- 印刷ISSN0885-8624
- 文件大小662.53KB
- 发表时间2009-06-12
- DOI10.1108/08858620910966273
- 页码389-407
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