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Gender differences in the response to unfair prices: a cross‐country analysis

Maxwell, Sarah; Lee, Sanghyun; Anselstetter, Sabine; Comer, Lucette B.; Maxwell, Nicholas

期刊名称Journal of Consumer Marketing
作者Maxwell, Sarah; Lee, Sanghyun; Anselstetter, Sabine; Comer, Lucette B.; Maxwell, Nicholas
卷第26卷
期第7期
印刷ISSN0736-3761
文件大小212.70KB
发表时间2009-10-30
DOI10.1108/07363760911001565
页码508-515