The Effects of Marketing Mix Elements on Service Brand Equity
- 期刊名称Economic Research-Ekonomska Istraživanja
- 作者Rajh, Edo; Ozretić Došen, Đurđana
- 卷第22卷
- 期第4期
- 印刷ISSN1331-677X
- 电子ISSN1848-9664
- 文件大小358.39KB
- 发表时间2009-01
- DOI10.1080/1331677x.2009.11517392
- 页码69-83
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