An essential guide to audience development
Dennis, Noel; Hazelwood, Emma; Lawson, Rob; Aitken, Rob
- 期刊名称Marketing Intelligence & Planning
- 作者Dennis, Noel; Hazelwood, Emma; Lawson, Rob; Aitken, Rob
- 卷第27卷
- 期第6期
- 印刷ISSN0263-4503
- 文件大小192.93KB
- 发表时间2009-09-18
- DOI10.1108/02634500910988681
- 页码789-804