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THE RELATIONSHIP BETWEEN APPAREL ATTRIBUTES AND ADVERTISING ON CONSUMER BUYING BEHAVIOUR

PEREIRA, MADALENA; AZEVEDO, SUSANA G.; FERREIRA, JOO; MIGUEL, RUI A. L.; PEDROSO, VILMA

期刊名称International Journal of Management Cases
作者PEREIRA, MADALENA; AZEVEDO, SUSANA G.; FERREIRA, JOO; MIGUEL, RUI A. L.; PEDROSO, VILMA
卷第11卷
期第2期
印刷ISSN1741-6264
文件大小5294.65KB
发表时间2009-01-01
DOI10.5848/apbj.2009.00015
页码17-31