Whither the Click? How Online Advertising Works
- 期刊名称Journal of Advertising Research
- 作者Fulgoni, Gian M.; Mörn, Marie Pauline
- 卷第49卷
- 期第2期
- 印刷ISSN0021-8499
- 文件大小632.08KB
- 发表时间2009-06
- DOI10.2501/S0021849909090175
- 页码134-142
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