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Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance

Verolien Cauberghe; Patrick De Pelsmacker; Wim Janssens; Nathalie Dens
  • 作者Verolien Cauberghe; Patrick De Pelsmacker; Wim Janssens; Nathalie Dens
  • 卷第41卷
  • 期第2期
  • 印刷ISSN0001-4575
  • 文件大小446.33KB
  • 发表时间2009
  • DOI10.1016/j.aap.2008.11.006
  • 页码276-285
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