Brand switching in clothing: the role of variety-seeking drive and product category-level characteristics

• 作者Nina Michaelidou; Sally Dibb
• 卷第33卷
• 期第3期
• 印刷ISSN1470-6423
• 电子ISSN1470-6431
• 文件大小75.34KB
• 发表时间2009
• DOI10.1111/j.1470-6431.2009.00764.x
• 页码322-326