Exploiting the goldmine: a lifestyle analysis of affluent Chinese consumers
- 期刊名称Journal of Consumer Marketing
- 作者He, Yanqun; Zou, Deqiang; Jin, Liyin
- 卷第27卷
- 期第7期
- 印刷ISSN0736-3761
- 文件大小158.57KB
- 发表时间2010-11-02
- DOI10.1108/07363761011086362
- 页码615-628
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