Branding places: applying brand personality concept to cities
- 期刊名称European Journal of Marketing
- 作者Demirbag Kaplan, Melike; Yurt, Oznur; Guneri, Burcu; Kurtulus, Kemal
- 卷第44卷
- 印刷ISSN0309-0566
- 文件大小124.37KB
- 发表时间2010-09-21
- DOI10.1108/03090561011062844
- 页码1286-1304