Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
- 期刊名称Journal of Marketing Research
- 作者Ahearne, Michael; Rapp, Adam; Hughes, Douglas E; Jindal, Rupinder
- 卷第47卷
- 期第4期
- 印刷ISSN0022-2437
- 文件大小254.27KB
- 发表时间2010-08
- DOI10.1509/jmkr.47.4.764
- 页码764-776
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