Corporate support: a corporate social responsibility alternative to traditional event sponsorship
- 期刊名称International Journal of Sport Management and Marketing
- 作者Seguin, Benoit; Parent, Milena M.; O'Reilly, Norm
- 卷第7卷
- 印刷ISSN1475-8962
- 电子ISSN1740-2808
- 文件大小252.00KB
- 发表时间2010
- DOI10.1504/ijsmm.2010.032551
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