The Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger Martin and Design-Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

• 作者George Castellion
• 卷第27卷
• 期第6期
• 印刷ISSN0737-6782
• 电子ISSN1540-5885
• 文件大小76.95KB
• 发表时间2010
• DOI10.1111/j.1540-5885.2010.00761_1.x
• 页码931-935