Analysis of free gift card program effectiveness
Moutaz Khouja; Jingming Pan; Brian T. Ratchford; Jing Zhou
- 作者Moutaz Khouja; Jingming Pan; Brian T. Ratchford; Jing Zhou
- 卷第87卷
- 期第4期
- 印刷ISSN0022-4359
- 文件大小868.81KB
- 发表时间2011
- DOI10.1016/j.jretai.2011.06.002
- 页码444-461