Celebrity endorsement, brand credibility and brand equity
- 期刊名称European Journal of Marketing
- 作者Spry, Amanda; Pappu, Ravi; Bettina Cornwell, T.
- 卷第45卷
- 期第6期
- 印刷ISSN0309-0566
- 文件大小204.09KB
- 发表时间2011-05-31
- DOI10.1108/03090561111119958
- 页码882-909
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