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Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

Exploring the Relationship between Market Orientation and Sales and Marketing Collaboration

Le Meunier-FitzHugh, Kenneth; Piercy, Nigel F.
  • 期刊名称Journal of Personal Selling and Sales Management
  • 作者Le Meunier-FitzHugh, Kenneth; Piercy, Nigel F.
  • 卷第31卷
  • 期第3期
  • 印刷ISSN0885-3134
  • 文件大小175.08KB
  • 发表时间2011-7-1
  • DOI10.2753/pss0885-3134310306
  • 页码287-296
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