Consumer response to gift promotions
- 期刊名称Journal of Product & Brand Management
- 作者Montaner, Teresa; de Chernatony, Leslie; Buil, Isabel
- 卷第20卷
- 期第2期
- 印刷ISSN1061-0421
- 文件大小352.26KB
- 发表时间2011-04-19
- DOI10.1108/10610421111121099
- 页码101-110
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