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Effectiveness of retail joint promotions under different channel structures

Effectiveness of retail joint promotions under different channel structures

Salma Karray

作者Salma Karray
卷第210卷
期第3期
印刷ISSN0377-2217
文件大小326.20KB
发表时间2011
DOI10.1016/j.ejor.2010.10.025
页码745-751

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