Motivating the industrial sales force in the sales forecasting process
- 作者Teresa M. McCarthy Byrne; Mark A. Moon; John T. Mentzer
- 卷第40卷
- 期第1期
- 印刷ISSN0019-8501
- 文件大小320.97KB
- 发表时间2011
- DOI10.1016/j.indmarman.2010.06.003
- 页码128-138
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