Beyond service attributes: do personal values matter?
- 期刊名称Journal of Services Marketing
- 作者Durvasula, Srinivas; Lysonski, Steven; Madhavi, A.D.
- 卷第25卷
- 期第1期
- 印刷ISSN0887-6045
- 文件大小429.18KB
- 发表时间2011-02-22
- DOI10.1108/08876041111107041
- 页码33-46
All research is interpretive!Gummesson, Evert · Journal of Business & Industrial Marketing · 2003
Franchisee perceived relationship valueLewin, Jeffrey; Harmon, Tracy R.; Griffiths, Merlyn A. · Journal of Business & Industrial Marketing · 2008
The Enigma of Cooperative AdvertisingRoslow, Sydney; Laskey, Henry A.; Nicholls, J.A.F. · Journal of Business & Industrial Marketing · 1993
Target costingGagne, Margaret L.; Discenza, Richard · Journal of Business & Industrial Marketing · 1995
Managing the “S” Curves of InnovationBrown, Rick · Journal of Business & Industrial Marketing · 1992
Positioning strategies in business marketsKalafatis, Stavros P.; Tsogas, Markos H.; Blankson, Charles · Journal of Business & Industrial Marketing · 2000
Exploiting Niches Using Relationship MarketingShani, David; Chalasani, Sujana · Journal of Business & Industrial Marketing · 1993
The Need for Marketing in EntrepreneurshipHisrich, Robert D. · Journal of Business & Industrial Marketing · 1992