The marketing mix paradigm and the Dixonian systems perspective of marketing
- 期刊名称Journal of Historical Research in Marketing
- 作者Shaw, Eric H.; Rosenbloom, Bert; Dimitrova, Boryana
- 卷第3卷
- 期第1期
- 印刷ISSN1755-750X
- 文件大小185.14KB
- 发表时间2011-02
- DOI10.1108/17557501111102418
- 页码53-66
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