The Implications of Service-Dominant Logic and Integrated Solutions on the Sales Function
- 期刊名称The Journal of Marketing Theory and Practice
- 作者Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger; Wilson, Hugh
- 卷第19卷
- 期第4期
- 印刷ISSN1069-6679
- 文件大小571.31KB
- 发表时间2011-10-1
- DOI10.2753/mtp1069-6679190405
- 页码423-440
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