Store brand and store loyalty: The moderating role of store brand positioning
Mercedes Martos-Partal and Óscar González-Benito
- 期刊名称Marketing Letters
- 作者Mercedes Martos-Partal and Óscar González-Benito
- 卷第22卷
- 期第3期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小1642.95KB
- 发表时间2011-09
- DOI10.2307/41488539
- 页码297-313