How Many and What Kind? The Role of Strategic Orientation in New Product Ideation

• 作者Jelena Spanjol; William J. Qualls; José Antonio Rosa
• 卷第28卷
• 期第2期
• 印刷ISSN0737-6782
• 电子ISSN1540-5885
• 文件大小163.72KB
• 发表时间2011
• DOI10.1111/j.1540-5885.2010.00794.x
• 页码236-250