Print advertising: Type size effects
Kishore Gopalakrishna Pillai; Constantine S. Katsikeas; Caterina Presi
- 作者Kishore Gopalakrishna Pillai; Constantine S. Katsikeas; Caterina Presi
- 卷第65卷
- 期第6期
- 印刷ISSN0148-2963
- 文件大小180.73KB
- 发表时间2012
- DOI10.1016/j.jbusres.2010.04.010