Business to business governance structure and marketing strategy

• 期刊名称Industrial Marketing Management
• 作者Paswan, Audhesh K.; Guzmán, Francisco; Blankson, Charles
• 卷第41卷
• 期第6期
• 印刷ISSN0019-8501
• 文件大小340.84KB
• 发表时间2012-8
• DOI10.1016/j.indmarman.2011.10.011
• 页码908-918