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Does perceived consumer fit matter in corporate social responsibility issues?

Does perceived consumer fit matter in corporate social responsibility issues?

Eun Mi Lee; Seong-Yeon Park; Molly I. Rapert; Christopher L. Newman

作者Eun Mi Lee; Seong-Yeon Park; Molly I. Rapert; Christopher L. Newman
卷第65卷
期第11期
文件大小363.57KB
发表时间2012
DOI10.1016/j.jbusres.2011.02.040

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