Brand-Pack Size Cannibalization Arising from Temporary Price Promotions
- 期刊名称Journal of Retailing
- 作者Dawes, John G.
- 卷第88卷
- 期第3期
- 印刷ISSN0022-4359
- 文件大小282.37KB
- 发表时间2012-9
- DOI10.1016/j.jretai.2012.01.004
- 页码343-355
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