Using response behaviour theory to solicit survey participation in consumer research: An empirical study
- 期刊名称Journal of Marketing Management
- 作者Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald
- 卷第28卷
- 印刷ISSN0267-257X
- 电子ISSN1472-1376
- 文件大小214.19KB
- 发表时间2012-08
- DOI10.1080/0267257X.2011.619148
- 页码1174-1189
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