Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market

• 期刊名称Journal of Global Marketing
• 作者Ye, Lan; Cheong, Yunjae
• 卷第25卷
• 期第5期
• 印刷ISSN0891-1762
• 电子ISSN1528-6975
• 文件大小197.15KB
• 发表时间2012-11
• DOI10.1080/08911762.2013.765999
• 页码262-281