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- 期刊名称Journal of Advertising
- 作者Folse, Judith Anne Garretson; Netemeyer, Richard G.; Burton, Scot
- 卷第41卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小2092.48KB
- 发表时间2012-04
- DOI10.2753/JOA0091-3367410102
- 页码17-32
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