Modelling negative campaign advertising: evidence from Taiwan
- 期刊名称Asian Journal of Communication
- 作者Sullivan, Jonathan; Sapir, Eliyahu V.
- 卷第22卷
- 期第3期
- 印刷ISSN0129-2986
- 电子ISSN1742-0911
- 文件大小139.35KB
- 发表时间2012-06
- DOI10.1080/01292986.2012.681667
- 页码289-303
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