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Facebook versus television: advertising value perceptions among females

Facebook versus television: advertising value perceptions among females

Dix, Steve; Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha
  • 期刊名称Journal of Research in Interactive Marketing
  • 作者Dix, Steve; Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha
  • 卷第6卷
  • 期第3期
  • 印刷ISSN2040-7122
  • 文件大小259.61KB
  • 发表时间2012-08-17
  • DOI10.1108/17505931211274651
  • 页码164-179
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