Facebook versus television: advertising value perceptions among females
Dix, Steve; Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha
- 期刊名称Journal of Research in Interactive Marketing
- 作者Dix, Steve; Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha
- 卷第6卷
- 期第3期
- 印刷ISSN2040-7122
- 文件大小259.61KB
- 发表时间2012-08-17
- DOI10.1108/17505931211274651
- 页码164-179