Interpretation of the retail brand: an SME perspective
- 期刊名称International Journal of Retail & Distribution Management
- 作者Mitchell, Richard; Hutchinson, Karise; Bishop, Susan
- 卷第40卷
- 期第2期
- 印刷ISSN0959-0552
- 文件大小263.75KB
- 发表时间2012-02-10
- DOI10.1108/09590551211201883
- 页码157-175
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