Assessing India's lead market potential for cost‐effective innovations
- 期刊名称Journal of Indian Business Research
- 作者Tiwari, Rajnish; Herstatt, Cornelius
- 卷第4卷
- 期第2期
- 印刷ISSN1755-4195
- 文件大小228.02KB
- 发表时间2012-06
- DOI10.1108/17554191211228029
- 页码97-115
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